Conversion Settings Can be Imported From Google Analytics to AdWords

New Conversion Settings Can be Imported From Google Analytics to AdWords

New Conversion Settings Can be Imported From Google Analytics to AdWords

Google AdWords has announced new conversion settings for advertisers that allow you to import goals-related data from Google Analytics directly into your AdWords account, and edit the data within.

First, you can set specific conversion windows for anywhere between seven and 90 days. This allows you to look at your conversion data related specifically to the type of product you’re selling, whether it’s a purchase that someone generally takes a long time to decide, or something that has a much shorter decision window or an impulse buy. It’s currently set to 30 days by default.

Additionally, flexible conversion tracking can now be applied to conversions imported from Google Analytics. For example, you can now differentiate your conversions, such as sales counting, as separate conversions from your leads. You could also use it to track unique conversions against all conversions.

Lastly, editable conversion values allow different members of your online marketing team to set different values for goals and transactions that are imported from Google Analytics, without it changing values within Analytics. This will allow PPC managers to better optimize their goals without it affecting the social or organic search teams who are using that same data within Google Analytics.

None of the above changes will affect the numbers that are being reported within Google Analytics, however, it is worth noting that conversions may be reported differently when comparing conversions in Google Analytics versus conversions within Google AdWords.

These changes are now live for all advertisers.

Source : Search Engine Land


Google Panda 4.0 | Complete Detail about Panda 4.0

Is eBay A Big Loser In Google’s Panda 4.0 Update? — Winners & Losers Data



Yesterday, Google began rolling out their Panda 4.0 update designed to punch low-quality content. That’s generated both “winners” who have moved up in rankings as “losers” have dropped down — and eBay might be one of the big losers.

Searchmetrics gave us their initial winners and loser charts, based on rankings they continually monitor. These show that one of the biggest losers was eBay. According to the data, eBay lost a tremendous amount of traffic from Google, much of it from the area of its site.

Another huge loser was, yes, the search engine, that lost a tremendous amount of traffic in their Questions section at

The Losers:, eBay, & Google-Backed RetailMeNot

Among the top losers include,, and I should note, is venture backed by Google’s venture arm. Here is the top list of losers from the Searchmetrics initial analysis:


Here is a chart showing eBay’s UK drop by their main root domain versus the directory from Searchmetrics: in Google UK

Dr. Peter Meyers from Moz also documented with their analytics how much eBay lost with this update. Pete said, “over the course of about three days, eBay fell from #6 in our Big 10 to #25.” Meyers digs deep into the analysis on the Moz blog.


Refugeeks looked at early SEM Rush data, which also showed a steep decline for ebay’s web site in Google. Note, SEMRush will be sending me more data as they work it up at their office. Here is a chart from the UK data:


The Winners

With all algorithm updates, there are also those who win and gain rankings. The big winners seem to be,,, and


The SearchMetrics data is sorted by increase in SEO visibility in absolute numbers, but sorted by percentage (relative).

Only Losers Really Know If They Lost

As we said with the Panda 3.5 Winners & Losers report, lists like this aren’t perfect. The sites above may have had gains and drops for other reasons; less visibility this week because last week they were visible for different news stories, for example.

It’s also worth remembering that this is a sample of search terms. The only way to really know if any update has hurt or helped you is to look at your search-driven traffic from Google, rather than particular rankings or lists like this, which have become popular after Google updates. If you’ve seen a significant increase, you’ve probably been rewarded by it. A big decrease? Then you were probably hit.

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