Search Engine Optimization (SEO), is a process of increasing the visitors to a website and making high ranked in the search results of a search engine. In other words, SEO is a medium to promote a website in order to have high rankings in search engine result. Being the higher ranked, a website could be driven more traffics and got more popularity. SEO firms apply different tools and techniques to promote a website through the client’s search engine optimization strategies.

The objectives of SEO activities: Keyword Research & Analysis, Competitor Analysis Report, Copywriting & Text Suggestions, Title Tags, Description Tags, Alt Tags, Header Tags, Keyword Density, Initial SEO rankings report and monthly reports, Mini websites that cross link, Link Structure, New domain name suggestions and purchase, and Checking for broken links and monthly maintenance, which are done by the SEO companies.

Search Engine Optimization (SEO) in India is now competing with the other business sectors with full revolution. SEO is a part of web business and getting demand in IT sector in India . Looking into the traffic in web, the majority of all online visitors are attained through search engines solutions. The public and web savvy companies as well demand a significant search engine friendly website to have a chance to be on the top of a search engine’s result to add value in the business.


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